Levi Strauss Wishes To Extend Its Pockets With Second Go At IPO

Enlarge this imageLevi Strau s & Co. said on Wednesday that it has filed paperwork for an initial public offering.Jeff Chiu/APhide captiontoggle captionJeff Chiu/APLevi Strau s & Co. said on Wednesday that it has filed paperwork for an initial public offering.Jeff Chiu/APWill the bankers be wearing bluejeans on Wall Street?Levi Strau s & Co., which patented bluejeans in 1873, is planning to go public in one of the most high-profile initial public offerings of the year. The company, which is still controlled by the descendants of its namesake founder, has been private since 1985.The news confirming the highly anticipated JuJu Smith-Schuster Jersey Levi Strau s stock offering sent shares of other apparel-makers on a roller-coaster ride: The stock prices of Urban Outfitters, Abercrombie & Fitch, Gap, American Eagle Outfitters and Buckle all declined. Levi Strau s says it plans to list on the New York Stock Exchange under the ticker symbol LEVI. The early paperwork didn’t disclose all the financial details. But a CNBC report in November suggested that the IPO could value Levi Strau s at more than $5 billion.Economy Denim Companies Stretch To Compete With LeggingsBusine s LA Bluejeans Makers Fear Their Busine s Will Fade Away The company which also owns the Dockers and Denizen brands has been private for much of its almost 150 years of making apparel. Bavarian immigrant Levi Strau s started the company in the mid-1800s during the California Gold Rush. Levi Strau s & Co. first went public in 1971, before the family took it private again amid slumping sales. Now, Levi’s is one of the world’s biggest brands in denim. It’s a heavyweight in an industry that has faced challenges in recent years as people have started to buy more smaller-brand or off-brand jeans, leggings and jogging or yoga pants. Rival Ryan Shazier Jersey VF Corp., for example, is planning to spin off its Lee and Wrangler denim brands into an independent, publicly traded company so that VF can focus on faster-growing athleisure and outdoor brands like North Face, Timberland and Vans. Art & Design We Are What We Wear: Exhibition Examines Clothing That Changed The World Levi Strau s, in its IPO filing, says it has “significantly increased” its marketing in the last two years. The company has been focusing on regaining iconic brand recognition and relevance that it lost with younger generations of shoppers, as its CEO acknowledged at a recent trade show.The company name-dropped the Coachella music festival in its IPO paperwork, saying it exposes millions of people to the Levi’s brand. Last year, People magazine declared Levi’s cutoff shorts the “ultimate Coachella clothing item.” Levi Strau s also said that while it’s “actively focused” on the thing it’s most well-known for men’s jeans and pants it desires to reshape its reputation, hoping to start selling more tops like shirts, fleece sweatshirts, trucker jackets and women’s clothes. The company said it’s the top seller of men’s jeans in the U.S., France, Mexico and the United Kingdom. It said 45 percent of its revenue now comes from Europe and Asia and the jean-maker needs to grow its presence in China, India and Brazil. Busine s From Vince Williams Jersey Campbell’s To Kellogg’s, Cla sic Brands Are Feeling The CrunchEnvironment What Happens When Fashion Becomes Fast, Disposable And Cheap?

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